The winning frame for this category will be selected from any price point, and will be judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for 2020.

The winning frame for this category will be selected from any price point, and will be judged on the uniqueness of the design, the appeal to the consumer, and the design that sets the trend for 2020.

The award for sunglasses frame of the year will go to a design that breaks the mould, and matches comfort with practicality, this category will include sport and fashion frames, and can be from any price point.

This award is open to anyone who sells eyewear in the UK. Judges will be looking for attention to the range of frames selected for sale in store, how they have approached their visual merchandising, the initiatives they have run in the community to generate interest around their frames and anything else that makes them stand out as an eyewear retailer on the high street.

This category will be looking for the store that has pushed the envelope in luxury retail. Judges will be looking for unique store design, a broad range of luxury frames, visual merchandise initiatives and stand out initiatives to increase their sales.

This award will go to the best frame design for children. Judges will be looking for a frame that is comfortable for a child and durable, and that has been designed with to appeal to a younger generation.

The luxury frame award will go to the design that encapsulates what luxury means in 2020. Judges will be looking for a frame that oozes style and panache, and that lives up to the luxury price tag.

The award for an optical practice that has shown how to drive sales of eyewear through a thoughtful and interactive approach to widow design. The winning store will be able to demonstrate an increase in sales as a result of their window displays.

This award is open to anyone who sells eyewear in UK and Internationally. Judges will be looking for attention to the range of frames selected for sale in store, how they have approached their visual merchandising, the initiatives they have run in the community to generate interest around their frames and anything else that makes them stand out as an eyewear retailer in their local area.

This award is for new eyewear designers who have entered the industry in the last 3 years and have made an instant impact with unique and notable frame designs. The judges will be looking for someone who can become the next big international name in frame design.